Helping artists turn every fan — not just superfans — into lasting value.
We build systems that deepen connection, unlock revenue, and return power to the artist.
We help artists build direct relationships with fans — and turn those into results.
Fan Engagement Strategy
Fans are the heart of every artist. We create meaningful interactions that protect your authenticity while turning casual listeners into dedicated supporters.
Technology
We bring the tools that connect to your existing fan channels. We only implement the technology that makes sense for your unique style and your fans.
Artist Management
We provide strategic guidance to help artists navigate the complexities of the music industry and achieve their best possible outcomes.
Brand Partnerships
We bring brands to the table and guide them to create engaging campaigns with measurable results, not just logo placement.
No templates. No fluff.
Just custom strategy and clean execution.
Discovery
We audit your current fan journey, identify engagement gaps, and uncover opportunities to deepen connections with your audience.
Design
We create a custom strategy tailored to your unique sound, audience, and goals, focusing on what makes your artistry special.
Deploy
We connect to your existing platforms and tools, making it easier to reach fans where they already are.
Iterate
We continuously measure results, gather feedback, and refine the approach to ensure your fan relationships grow stronger over time.
The old model is broken.
Fans want to get closer
92% of music fans say they want a closer, more direct connection to artists. 85% say early access or behind-the-scenes content increases their loyalty.
Platforms own the data
Artists spend years building audiences but don't own the reach or data. Algorithms change, costs rise, and most insights live on someone else's platform.
Superfan hype is a trap
The top 2% of fans matter — but they're not enough. Real growth comes from engaging the full fan pyramid: casual listeners, active fans, buyers, and advocates.
Direct Connection Matters
It's about connecting directly with fans, not forcing them onto new platforms. We help you build those relationships where your fans already are.
Built by operators, not theorists.
María Turu
Brand partnerships & commercial strategy
María has over 12 years of experience leading brand deals at the intersection of music, culture, and commerce. She led the sponsorship program for RBD's 2023 "Soy Rebelde Tour," securing partnerships with PepsiCo, Mattel, and more. Before that, she led cultural partnerships at Red Bull, working across Latin America. Her sweet spot is turning fan passion into brand performance.
Fonz Olvera
Technology & product strategy
Fonz is a serial tech entrepreneur with two successful exits and a track record of building scalable products across entertainment, consumer, and health tech. He was founder and CEO of a Web3 engagement platform used by global brands like Adidas and BMW. He blends technical execution with a deep understanding of fan behavior and digital culture.